Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Oct 25, 2017
Teaching Channel Partners to FISH

No one sets out to intentionally build a channel full of lazy partners. Channel technology is implemented and processes efficiencies created, but we still have channel managers manually doing things for partners. Why? We aren’t teaching partners to fish! We are all familiar with the adage: Give a man a fish, and you feed him […]

Channel Marketing, PRM (Partner Relationship Management)
Oct 20, 2017
Release: Channel Partner Training and Certification Module

We are excited to announce the launch of our new partner Training and Certification Module.  Available today, the new module allows you to train, test, and certify your channel partners right from within your partner portal. Our latest release also includes new features and improvements. Learn about these topics and more below:

Channeltivity PRM
Oct 10, 2017
Portal Prep: 3 Keys to a Smooth Partner Portal Launch

Implementing a new partner portal can seem like a daunting task. Over the past 14 years, we have helped hundreds of companies launch their partner program on Channeltivity and have learned what makes an implementation successful. Here are the 3 keys you need to get ensure your partner portal launch goes smoothly. No matter the […]

Channel Management, Partner Portal Management
Aug 16, 2017
Don’t Over Commit! Your Partners Will Thank You

Over the years I have read/created/responded to 100s of PRM RFPs. I have seen every requirement and some pretty crazy partner program requests. Just like with our children, we often want to give our partners everything under the sun. We want to provide partners the most qualified leads, the best marketing programs, the easiest systems […]

Channel Management
Jul 10, 2017
Should you Break up with your Partners? 4 Indicators it is Time to Say Goodbye

  They say breaking up is hard to do, it can be even harder when you have put time and resources into recruiting your channel. Recruiting partners is an essential part of every channel program and a hard thing to get perfect right out of the gate. It takes time to hone in on the […]

Channel Management
Jun 27, 2017
Top Channel Partner Recruitment Considerations for Success

Channel partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of it as a launch activity. Good reseller recruitment starts with a well thought out and tested process. When your program is new, you need to start with some assumptions regarding what your ideal […]

Channel Management
Jun 26, 2017
Release: Email notifications digest & Salesforce improvements

We launched several new features and improvements this week. We have streamlined email notifications with an email notifications digest. We’ve also improved the Email and Integration Logs by making entries more relevant and adding tools to manage them more effectively. Discover more about these new features and others below: Email Notifications Digest If you have […]

Channeltivity PRM
May 17, 2017
The Salesforce.com Admin Guide to PRM

Your channel team has told you they need a tool to support partners and it needs to integrate with your Salesforce.com implementation. As the Salesforce Administrator for your company, you need to be included in this decision. Having a Partner Relationship Management solution (PRM) seamlessly integrate with your Salesforce implementation is critical to a channel […]

PRM (Partner Relationship Management)
May 11, 2017
Creating A Kick Butt Partner Recruitment Process

Partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. Good recruitment starts with a well thought out and tested recruitment process.  When your program is new, you need to start with some assumptions regarding what your ideal […]

Channel Management
May 10, 2017
New Features: Activity Reports, UI Walkthrough & more

We recently launched several new features, including three brand new activity reports that provide detailed and summarized data on your User’s activity in your partner portal: Activity Reports There are three new administrative reports on portal activity: The “User Login Report” shows a list of all Channeltivity logins The “User Activity Report” shows a total […]

Channeltivity PRM