Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Channeltivity Releases HubSpot CRM Edition
Charlotte, North Carolina, – February 4, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced the release of the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot CRM to seamlessly access their Channeltivity partner channel data without ever leaving HubSpot. With the newly released Channeltivity HubSpot Edition, Channel Managers can […]
AntWorks selects Channeltivity as Channel Partner Relationship Management Solution
Charlotte, North Carolina, – January 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that AntWorks, a global artificial intelligence and intelligent automation company, has selected Channeltivity to provide their PRM solution in support of their channel growth strategy. Channeltivity’s solution was selected based on its full-featured and highly-scalable product capabilities, […]
Channeltivity Named A ‘Strong Performer’ in PRM Report by Independent Research Firm
Charlotte, North Carolina, – November 7, 2018 – Channeltivity, a global leader in Partner Relationship Management software solutions, today announced that the company has been named a “Strong Performer” in the October 2018 report, “The Forrester Wave™: Partner Relationship Management, Q4 2018,” by Jay McBain at Forrester Research, Inc.[1] For this report, Forrester evaluates companies based on […]
External: Partner Relationship Management (PRM) Comes Of Age
Just posted on go.Forrester.com, Jay McBain gives an important overview of the current PRM market and state of the channel. “The PRM market is growing because more executive teams, as well as channel, marketing, and sales professionals, are recognizing the impact of third-party influencers in getting to new buyers. They are placing trust in PRM […]
In the News: Thoughtonomy Launches New Partner Portal to Support Enhanced Channel Program
Posted July 27, 2018, on Channel Marketer Report: Thoughtonomy, a leading intelligent automation platform provider, has launched a new partner portal to support its enhanced channel program. The portal, which is built on the Channeltivity partner relationship management software platform, is a key component of the company’s shift toward a 100% indirect sales model. In February, Thoughtonomy announced that, […]
Convert Signed Partners to Revenue Generators in 5 Steps
Partner Recruitment is often one of the standard objectives for Channel Managers, but how often do we look at the conversion rates of getting signed partners to revenue producing partners?
Channel Partner Profile: Your List of Essential Data
A channel partner profile might not be the flashiest part of your partner program or PRM portal, but if created thoughtfully, having a strong profile can be one of the most impactful elements for a successful program. Having the right partner profile will help you recruit and manage new channel partners as well as aid in […]
Are You Ready for a Channel Program? Channel Reboot?
Indirect channel programs can be a way to grow revenue and expand into new markets, but it’s not something to jump into without a clear strategy. Are you ready to start a channel program? Did you have a struggling channel program that needs a reboot? Here are 6 indicators that you are ready for a […]
It’s time to revamp your MDF program
An effective MDF program enhances the bottom lines of your company and your partners. The best programs are used by the right partners—the right partners might not be your biggest partners—for the best activities.
3 Strategies to Find the Right Channel Partners
Having the right channel partner program starts with getting the right partners and then making sure you really understand their business requirements and priorities. Have a Robust Partner Profile The best way to get the right partners is to make sure you have a well-defined idea of your ideal channel partner, and then vet prospective […]
