Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Feb 4, 2020
Marketing and the California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act or CCPA is a new law that went into effect on January 1, 2020. It is designed to enhance privacy rights and consumer protection for residents of California, United States. As with GDPR, this new regulation makes significant changes to how channel programs can email partners. Maria Korolov states, writing in […]

Channel Marketing, Partner Portal Management
Jan 22, 2020
5 Strategies to Elevate Your Partner Program in the New Year

With the start of each new year, we reflect on where our partner program is today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, but while change in the channel is occurring, the strategies that consistently move the needle center around having strong foundational blocks

Channel Management, Channel Marketing
Oct 29, 2019
The 4Ps to Partner Process Automation Readiness

When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and […]

Channel Marketing, PRM (Partner Relationship Management)
Sep 27, 2019
Effective Partner Training Brings Big Rewards

A strong channel partner training program is key to a successful channel program. This isn’t simply a task you want to check done on and move on. Even your most seasoned partners will need key details and training on your products and solutions to be successful.

Channel Management
Sep 17, 2019
Edgeworth Security selects Channeltivity as their Channel Partner Management Solution

Charlotte, North Carolina, – September 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that Edgeworth Security, a video monitoring solutions company using artificial intelligence, machine learning, military-grade analytics, and cyber intelligence techniques to transform the security industry, has selected Channeltivity to provide their PRM solution in support of their […]

Channel Management
Sep 5, 2019
Get Your Partner Portal Home Page Right: 4 Ways To Keep Partners Coming Back

Channel Consultancy AchieveUnite recently posted an article on their blog laying out the importance of your partner portal home page to your partner’s success, including 4 specific ways to keep partners logging in. The article also includes samples of both an effective and poor portal to use as inspiration for laying out yours. It also […]

Channel Management, Partner Portal Management
May 7, 2019
Channeltivity Announces Channel Champions Series

Celebrates Expertise and Success in the Channel Charlotte, North Carolina, – May 7, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced their Channel Champion interview series, designed to highlight high achieving channel professionals within the technology industry. “With over 30,000+ channel professionals in the Channeltivity ecosystem, we have the pleasure […]

Channel Management
Apr 4, 2019
Channeltivity Customers Named ‘5 Star Partner Program’ by CRN

CRN, a leading publication focused on the IT channel, has announced their 2019 Partner Program Guide, and Channeltivity is proud to congratulate 7 of our customers for being selected as a 5-Star Partner Program. The 2019 5-star ratings are based on a program’s investments in program offerings, partner profitability, partner training, education and support, marketing […]

Channel Management
Feb 4, 2019
Channeltivity Releases HubSpot CRM Edition

Charlotte, North Carolina, – February 4, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced the release of the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot CRM to seamlessly access their Channeltivity partner channel data without ever leaving HubSpot. With the newly released Channeltivity HubSpot Edition, Channel Managers can […]

Channel Management, PRM (Partner Relationship Management)
Jan 17, 2019
AntWorks selects Channeltivity as Channel Partner Relationship Management Solution

Charlotte, North Carolina, – January 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that AntWorks, a global artificial intelligence and intelligent automation company, has selected Channeltivity to provide their PRM solution in support of their channel growth strategy. Channeltivity’s solution was selected based on its full-featured and highly-scalable product capabilities, […]

Channeltivity PRM