Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Jul 29, 2021
Easily integrate PRM with your CRM (with Checklist)

PRM to CRM integrations can be drawn out and difficult, but they really don’t have to be. With the right PRM system, setting up an integration with your CRM can be painless and easy. In this article, we will discuss key considerations to make integrating your PRM and CRM systems quick and successful.

Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)
Jun 24, 2021
Channel Partner Training – 4 Best Practices

Well-trained partners are a huge predictor of your channel success. Read our channel partner training best practices to get you there.

Channel Management, PRM (Partner Relationship Management)
Jun 10, 2021
Balancing Functionality and Aesthetics in Your PRM Portal

“Design is a balance between form and function….it takes two.” – Seesaw Getting the most from your Partner Relationship Management (PRM) solution involves balancing portal functionality and aesthetics. The primary goal of your PRM portal should be functional, but the aesthetics of your portal also play a vital role in keeping your partner program cohesive […]

Channeltivity PRM, PRM (Partner Relationship Management)
May 20, 2021
Build Lasting Relationships With Your Channel Partners

Many channel partners work with multiple vendors and have access to numerous products or services. So how can you build relationships to stand out from the crowd? A successful channel program has many elements that work together. The obvious ones are vendor and partner alignment, and demand for the vendor’s products or services within the […]

Channel Management
May 6, 2021
Channel Partner Engagement 101

Channel partner engagement is a term used to describe the level of attention and interaction a partner has with your organization.

Channel Management, Partner Engagement, PRM (Partner Relationship Management)
Apr 22, 2021
PRM Implementation is Easy!

Implementing a Partner Relationship Management (PRM) solution is easy; well, it can be if you pick the right PRM.  As a channel professional, you may view PRM implementation as an expensive and time-consuming task that you would rather avoid. However, Channeltivity is challenging the myth that companies need a massive budget and tons of time […]

Channel Ops, PRM (Partner Relationship Management)
Apr 8, 2021
Are you ready for PRM?

Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes.  But not every company with channel partners benefits from a […]

Channel Management, PRM (Partner Relationship Management)
Mar 25, 2021
Elevate Your Partner Program

No matter where you are in your partner program journey, there is always the opportunity to take your program to the next level. Maybe you just started your channel program, or you are a seasoned channel professional taking on new projects; the tips in this article will allow you to meet your goals faster. Program […]

Channel Management, PRM (Partner Relationship Management)
Mar 18, 2021
4 Partner Program Best Practices that Save Time, Money, and Headache

In our work with partner programs of all sizes and configurations, we have been asked how to accomplish many things within our Partner Relationship Management (PRM) solution. Our experience has revealed a handful of best practices that will help you build a successful channel program and avoid missteps.

Channel Management, PRM (Partner Relationship Management)
Mar 11, 2021
Partner Training Delivery Optimization

Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)