Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
6 Reasons Why Partnerships Are Critical During Economic Uncertainty
Partners can introduce you to new prospects and help you take deals over the finish line – even in during economic uncertainty.

5 Key Differences between Sales and Partnerships
Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.

Ideal Partner Profile (IPP): Everything you need to know
An Ideal Partner Profile based on understanding your high ROI partners is key to a robust channel partner acquisition and retention strategy

Is it time for a Partner Advisory Council?
A Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and market.

Channeltivity Completes First SOC 2 Audit with No Exceptions
Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.

Out with the Old! – Partner Portal Spring Cleaning
It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!

Partner Portal Usage: How do I increase it?
Learn six ways to increase partner portal usage from channel expert Raegan Wilson

Common Channel Blind Spots
Channel expert Raegan Wilson lists common channel blinds spots and how to fix them.

Channeltivity becomes HubSpot App Partner with a Certified Integration
Charlotte, NC – Today, Channeltivity announced that it has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with App Partners like Channeltivity to help grow their business through extending the product value of their apps, […]
Staffing Your PRM Team For Success
PRM Implementation is easy, but staffing a PRM team is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for […]
