Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Aug 29, 2022
6 Reasons Why Partnerships Are Critical During Economic Uncertainty

Partners can introduce you to new prospects and help you take deals over the finish line – even in during economic uncertainty.

Channel Management
Jul 7, 2022
5 Key Differences between Sales and Partnerships

Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.

Channel Management, Channel Marketing
Jun 27, 2022
Ideal Partner Profile (IPP): Everything you need to know

An Ideal Partner Profile based on understanding your high ROI partners is key to a robust channel partner acquisition and retention strategy

Channel Management, Partner Portal Management
May 31, 2022
Is it time for a Partner Advisory Council?

A Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and market.

Channel Management
Apr 28, 2022
Channeltivity Completes First SOC 2 Audit with No Exceptions

Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.

Channeltivity PRM, PRM (Partner Relationship Management)
Feb 28, 2022
Out with the Old! – Partner Portal Spring Cleaning

It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!

Channel Marketing, Channel Ops, Partner Portal Management
Jan 24, 2022
Partner Portal Usage: How do I increase it?

Learn six ways to increase partner portal usage from channel expert Raegan Wilson

Channel Marketing, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
Nov 19, 2021
Common Channel Blind Spots

Channel expert Raegan Wilson lists common channel blinds spots and how to fix them.

Channel Management
Oct 28, 2021
Channeltivity becomes HubSpot App Partner with a Certified Integration

Charlotte, NC – Today, Channeltivity announced that it has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) solution. HubSpot, a leading customer relationship management (CRM) platform, works hand-in-hand with App Partners like Channeltivity to help grow their business through extending the product value of their apps, […]

Channeltivity PRM
Sep 29, 2021
Staffing Your PRM Team For Success

PRM Implementation is easy, but staffing a PRM team is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for […]

Channel Marketing, Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)