Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Feb 2, 2023
Channeltivity SOC 2 Type II Audit Shows No Exceptions

The PRM company’s first SOC 2 Type II audit demonstrates Channeltivity’s commitment to the highest standards of information security and privacy.

Channeltivity PRM
Jan 17, 2023
How to Do a Partner Program Audit

Audit your partner program to level up your channel and create sustained growth in tough economic environments.

Channel Management, Channel Ops, Deal Registration, Lead Distribution, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
Dec 15, 2022
What Is a Self-Service PRM?

A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.

Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)
Nov 28, 2022
Make Your Channel Recession Proof

A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.

Channel Management, Channel Marketing, Partner Engagement
Oct 27, 2022
PRM cost: What you may be missing

The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.

PRM (Partner Relationship Management)
Sep 22, 2022
What Are Partnership OKRs?

Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.

Channel Management, Channel Marketing, Channel Ops
Aug 29, 2022
6 Reasons Why Partnerships Are Critical During Economic Uncertainty

Partners can introduce you to new prospects and help you take deals over the finish line – even in during economic uncertainty.

Channel Management
Jul 7, 2022
5 Key Differences between Sales and Partnerships

Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.

Channel Management, Channel Marketing
Jun 27, 2022
Ideal Partner Profile (IPP): Everything you need to know

An Ideal Partner Profile based on understanding your high ROI partners is key to a robust channel partner acquisition and retention strategy

Channel Management, Partner Portal Management
May 31, 2022
Is it time for a Partner Advisory Council?

A Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and market.

Channel Management