Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
5 Steps to Finding the Right Channel Marketing Manager
Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]
How to Ace Referral Management in 5 Steps
Learn five steps to streamline your referral management with tips from five experienced partner professionals.
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.
What You Need to Launch a Channel Program
What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.
Partner Portal Checklist: Your Buying Guide for 2025
Purchasing a partner portal is a big decision, but our checklist makes it easy to ensure your channel program is properly supported.
How to Pull Off a Successful PRM Launch
Your PRM launch doesn’t have to be stressful. Learn how to prepare in this step-by-step guide with tips from folks who’ve done it before.
Partner Engagement: What It Is and 5 Ways to Improve It
Partner engagement is a partner program’s silver bullet, but achieving and maintaining it is hard. Learn how with tips from six experts.
The Must-Have ROI of PRM
With 64% of sales going through the channel, a PRM solution has become as fundamental a business tool requirement as your accounting or CRM solution. Can you run a channel without one? For a time maybe, but the opportunity costs add up quickly. Don’t Manage a Process, Manage your Growth As any channel manager will […]
Partner Recruiting: What It Is and How To Do It
Three channel leaders share advice on how to create an effective partner recruitment practice and ensure channel success.
Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
