Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Why The Browser is the Ultimate Integrator
Technology has come a long way over the last couple of decades. With an ever-increasing number of vendors that provide their solution on the cloud, it is easier than ever to create the most cost-effective solution for your company. It is no longer necessary, and oftentimes inefficient, to go with just one vendor for all […]

Release: Custom MDF Fields & More
Our next release will be going live tomorrow Thursday, May 16th. View the release notes video or read the details below. Version 4.4.6 Video Walkthrough Get a more in-depth explanation of the key changes:
Having a PRM in Place Validates your Partner Program
In today’s world of channel management, when your company does not have a partner portal in place, you are putting yourself at a big disadvantage. With a number of different solutions on the market, a partner portal shows both your active and prospective partners that you are serious about your business objectives – willing to […]
Release: Lead Assignment, MDF Reports & More
Our next release will be going live tomorrow Wednesday, April 10th. View the release notes video or read the details below. Version 4.4.5 Video Walkthrough Get a more in-depth explanation of the key changes:
Webinar Recording: Breakthroughs in Reseller Training, Video Marketing
Missed our webinar Breakthroughs in Reseller Training, Video Marketing? Make sure to check out the recording, especially if you’re interested in the latest tools and technologies for effectively training your partners… or turbo-charging your pipeline with video marketing.
Are You Doing Enough to Motivate Your Partners?
In the channel world, it can be a difficult task to continuously keep partners engaged and motivated to sell your product. Yet, while this can be a challenge from time to time, there are actions you can take to increase the motivation of your partners as well as your visibility into their activities.

Release: MDF Reminders, Expiring Balances & More
Our next release will be going live tomorrow Tuesday, March 19th and is all about MDF. View the release notes walkthrough video or read the details below. Version 4.4.4 Walkthrough Get a more in-depth explanation of the key new features:
Business Planning for Planning Channel Success
Winston Churchill once said, “He who fails to plan is planning to fail.” Without a proper business plan in place, how do we know what to expect in our channel? What will we subsequently have to compare for future reference? Failing to create a distinct business plan with your channel partners leaves them with little […]

Answering “Where Do I Begin?” When Starting a Channel Partner Program
Building a channel partner program can be one of the most rewarding aspects to a business organization, with potential of driving revenues higher than with your internal sales team. However, it can also be a nightmare without the right strategies, tools and people in place. Here at Channeltivity we specialize in creating a PRM solution […]

A Prettier Partner Portal Won’t Determine Your Channel Program Success
It’s easy to see why one of the most common concerns from people new to the PRM world revolves around the aesthetics of a portal. More often than not it’s the marketing people who are building out the instance, so it comes as no surprise that they are concerned with layout, colors, and where their […]
