Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

May 20, 2013
Why The Browser is the Ultimate Integrator

Technology has come a long way over the last couple of decades.  With an ever-increasing number of vendors that provide their solution on the cloud, it is easier than ever to create the most cost-effective solution for your company.  It is no longer necessary, and oftentimes inefficient, to go with just one vendor for all […]

Channel Management, Channel Marketing
May 14, 2013
Release: Custom MDF Fields & More

Our next release will be going live tomorrow Thursday, May 16th. View the release notes video or read the details below. Version 4.4.6 Video Walkthrough Get a more in-depth explanation of the key changes:

Channeltivity PRM
Apr 30, 2013
Having a PRM in Place Validates your Partner Program

In today’s world of channel management, when your company does not have a partner portal in place, you are putting yourself at a big disadvantage.  With a number of different solutions on the market, a partner portal shows both your active and prospective partners that you are serious about your business objectives – willing to […]

Channel Management, Channeltivity PRM, Partner Portal Management, PRM (Partner Relationship Management)
Apr 9, 2013
Release: Lead Assignment, MDF Reports & More

Our next release will be going live tomorrow Wednesday, April 10th. View the release notes video or read the details below. Version 4.4.5 Video Walkthrough Get a more in-depth explanation of the key changes:

Channeltivity PRM
Apr 4, 2013
Webinar Recording: Breakthroughs in Reseller Training, Video Marketing

Missed our webinar Breakthroughs in Reseller Training, Video Marketing? Make sure to check out the recording, especially if you’re interested in the latest tools and technologies for effectively training your partners… or turbo-charging your pipeline with video marketing.

Channel Marketing
Mar 27, 2013
Are You Doing Enough to Motivate Your Partners?

In the channel world, it can be a difficult task to continuously keep partners engaged and motivated to sell your product.  Yet, while this can be a challenge from time to time, there are actions you can take to increase the motivation of your partners as well as your visibility into their activities.     

Channel Management, Deal Registration, Partner Engagement
Mar 18, 2013
Release: MDF Reminders, Expiring Balances & More

Our next release will be going live tomorrow Tuesday, March 19th and is all about MDF. View the release notes walkthrough video or read the details below. Version 4.4.4 Walkthrough Get a more in-depth explanation of the key new features:

Channeltivity PRM
Mar 14, 2013
Business Planning for Planning Channel Success

Winston Churchill once said, “He who fails to plan is planning to fail.”  Without a proper business plan in place, how do we know what to expect in our channel? What will we subsequently have to compare for future reference?  Failing to create a distinct business plan with your channel partners leaves them with little […]

Channel Management
Feb 26, 2013
Answering “Where Do I Begin?” When Starting a Channel Partner Program

Building a channel partner program can be one of the most rewarding aspects to a business organization, with potential of driving revenues higher than with your internal sales team.  However, it can also be a nightmare without the right strategies, tools and people in place.  Here at Channeltivity we specialize in creating a PRM solution […]

Channel Management, PRM (Partner Relationship Management)
Feb 20, 2013
A Prettier Partner Portal Won’t Determine Your Channel Program Success

It’s easy to see why one of the most common concerns from people new to the PRM world revolves around the aesthetics of a portal.  More often than not it’s the marketing people who are building out the instance, so it comes as no surprise that they are concerned with layout, colors, and where their […]

Channel Management, PRM (Partner Relationship Management)