Channel Management Blog

Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.

Apr 27, 2024
Global Channel Management Optimization

Thinking about global expansion? Optimize global channel management to leverage local expertise, get exposure to prospects, and close deals.

Channel Management
Apr 18, 2024
What Is a Partner Business Plan, and How Do You Create One?

Partner business plans get and keep your partners on track. Read on to learn what goes into a comprehensive plan to grow your channel.

Channel Management, Partner Engagement
Apr 12, 2024
​​4 Universal Partnership Team Roles in High-Tech Channels

Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.

Channel Management, Channel Marketing, Channel Ops, PRM (Partner Relationship Management)
Apr 8, 2024
The Complete Guide to Partner Marketing in 2024

Learn all about partner marketing from 5 channel professionals and find out why it’s critical to growing your indirect B2B SaaS sales.

Channel Marketing
Mar 25, 2024
Scaling Partner Relationship Management: 6 Principles

Think your partner relationship management motion is ready to scale? Find out how to do it successfully and efficiently in 6 steps.

PRM (Partner Relationship Management)
Mar 23, 2024
New Channel Partner Manager? Here’s How to Excel in 6 Ways

What does a stand-out channel partner manager do? Learn 6 things excellent partner managers have in common and how to adopt them yourself.

Channel Management, PRM (Partner Relationship Management)
Feb 28, 2024
6 Types of Channel Partners: When Each Is a Good Fit

Universal definitions for common types of channel partners along with the pros and cons of each and expert advice.

Channel Management
Feb 14, 2024
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions

Channeltivity’s 2024 SOC 2 Type II audit demonstrates a continued commitment to the highest standards of information security and privacy.

Channeltivity PRM
Feb 7, 2024
5 Steps to Finding the Right Channel Marketing Manager

Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]

Channel Marketing
Jan 29, 2024
How to Ace Referral Management in 5 Steps

Learn five steps to streamline your referral management with tips from five experienced partner professionals.

Channel Management, Channel Ops