Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
What Is a Partner Business Plan, and How Do You Create One?
Partner business plans get and keep your partners on track. Read on to learn what goes into a comprehensive plan to grow your channel.
4 Universal Partnership Team Roles in High-Tech Channels
Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.
The Complete Guide to Partner Marketing in 2024
Learn all about partner marketing from 5 channel professionals and find out why it’s critical to growing your indirect B2B SaaS sales.
Scaling Partner Relationship Management: 6 Principles
Think your partner relationship management motion is ready to scale? Find out how to do it successfully and efficiently in 6 steps.
New Channel Partner Manager? Here’s How to Excel in 6 Ways
What does a stand-out channel partner manager do? Learn 6 things excellent partner managers have in common and how to adopt them yourself.
6 Types of Channel Partners: When Each Is a Good Fit
Universal definitions for common types of channel partners along with the pros and cons of each and expert advice.
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions
Channeltivity’s 2024 SOC 2 Type II audit demonstrates a continued commitment to the highest standards of information security and privacy.
5 Steps to Finding the Right Channel Marketing Manager
Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]
How to Ace Referral Management in 5 Steps
Learn five steps to streamline your referral management with tips from five experienced partner professionals.
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.
