Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Feeding Your Channel Partners High Quality Leads
For most things, you get out of them what you put into them. The channel is no different, but too often vendors enter the channel to reduce internal head counts and cut costs, with the idea that the channel is a launch-it-and-forget-it kind of thing.
Channel Management and your Partners’ Mobile Salesforces
Your partners’ salesforces are often mobile, depending on ipads and smartphones for much of their daily communications. All the same information and functionality that partners and channel managers get from Channeltivity at their desktop can be accessed on their mobile devices, simply by opening a browser window. From there, sales can quickly download leads, post a question to […]
Release: Performance Improvements
Our next release is going live tomorrow Wednesday, May 6th and contains a number of bugfixes as well as performance improvements to several lister pages, including the Resource Library, Partner and Deal Registration modules. As always, there’s nothing that’s needed from you – all customers will be automatically upgraded.
Channel Manager Software Can’t Take the Place of Human Interaction
No matter how good channel manager software gets, if you put your technology between you and your partners, you’re maybe being more efficient, but it’s efficiency in a penny-wise-and-pound-foolish kind of way. Channel Manager Software Doesn’t Let You Outsource a Personal Relationship Companies should implement channel management/PRM and CRM tools to see trends and to know where […]
New CEO Emphasizes Strategic Importance of Channel
ForeScout, a leading provider of continuous monitoring and mitigation solutions that help enterprises prevent and respond to cyberthreats, and Channeltivity customer, announced recently that Michael DeCesare would become the company’s new CEO. In the announcement, DeCesare puts channels front and center. “The IT channel has been, and continues to be, an integral part of ForeScout’s success on […]
Release: New Partner Manager Reminders & more
Our next release is going live tomorrow Tuesday, March 31st and features new email reminders for Partner Managers along with a number of other improvements. Here are the details: Email Reminders for Partner Managers We’ve added a number of automatic email reminders specifically for Partner Managers to keep them in the loop on their assigned […]
Moving your business into the cloud: Marketing and Sales Automation
Recently, Channeltivity CEO Jason Jacobs spoke with Channel 9, a Microsoft community site, about how marketing and sales automation are important for the success of a cloud business. Jason talks about Customer Acquisition Costs, how that changes depending on the stage of company you are, and much more. View the video:
Are Your Channel Partner Marketing Materials One-Size-Fits-All?
For many channel programs, a majority of partners are small organizations that don’t have their own marketing departments. That leaves your partners’ sales teams to fend for themselves when it comes to creating their own sales materials and collateral. Do you deliver your content in a format they can most effectively use?
Release: Partner Agreement Improvements, Oracle iLearning LMS SSO and More
The next release of our PRM solution is going live tomorrow Thursday, January 15th, 2015 and includes Single Sign-On capabilities into Oracle iLearning LMS as well as a number of improvements around Partner Agreements. Here are the key features: Oracle iLearning LMS Channeltivity provides plug-and-play Single Sign-On (SSO) capabilities for Oracle iLearning LMS, an enterprise […]
No Silver Bullets for Channel Management in 2015?
Year after year there always seems to be some buzz about the Next Big Thing (NBT) in the channel that will be the silver bullet for engaging partners and keeping top of mind. Content syndication, social media strategy and most recently mobile applications all came with great buzz and promise and every year we had […]
