Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Maximize Channel Partner Program Growth
Channel partner program growth is a goal for many channel managers who aspire to excellence. But what is the best way to make that happen?
Featured Download: 5 Habits of Channel Manager Rock Stars
Channel manager Rock Stars are channel builders. They know how to sell, how to be strategic with partners and how to build an organization that will generate significant sales. Download our new ebook for free to learn what Channel Rock Stars all have in common and how you can adopt these habits into your own channel role. […]
Generate a Few Leads Before Partner Recruitment
It’s sort of a chicken and egg question: How do you service leads without partners, and how do you recruit and engage your partners without leads? The fact is you need to be doing both, but there’s probably more risk in starting with partner recruitment. Understand how it looks from the partner’s point of view. Having […]
5 Reasons Channel Managers Don’t Need a Mobile Strategy
Over the past two years all the buzz in the channel has been about having a mobile strategy. Mobile is the latest in a long line of shiny new things that seem to surface every other year, promising to “engage the channel”. Most people I talk to about “Mobile” cite statistics about the number of […]
Release: Full SAML SSO support & more
Our next release features full SAML SSO support and is going live this coming Monday, July 27th. Here are the details: Single Sign-On (SSO) using SAML 2.0 In addition to our proprietary SSO APIs, Channeltivity now supports SAML (Security Assertion Markup Language, an open standard for single sign-on) and can be configured to allow your Users to seamlessly […]
Channel Relationships: The Secret Sauce for Success
True channel marketing success comes from emphasizing channel relationships, because your partner organizations are made up of people.
Don’t Sign a New Channel Partner Without Reading This
Here’s a question to think about before you sign on a new channel partner: who else are they working with? A prospective partner’s current vendor list can provide some interesting insight into whether or not the two of you will make a profitable match.
From Sproutloud: Brand Compliance with Co-Marketing Funds
Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“. We see this with our customers as well — they are happy their partners are marketing on their behalf, but experience challenges when their brand is represented incorrectly. From the post “Building your brand image is a big […]
CRM Software Blog: Improve Access to the End Customer
Channeltivity’s article, Three Ways to Get More Access to the End Customer was recently published on http://www.crmsoftwareblog.com. Click through to read how selling via channel management means less direct contact with your end customer, but there are still plenty of ways to improve access to the customer insights necessary to compete effectively and win more business.
Channeltivity Advisor named a CRN Women of the Channel
Channeltivity congratulates Stacy Desrosiers, Director, Worldwide Channel Marketing at CTERA Networks for being named one of CRN’s 2015 Women of the Channel. As Channeltivity’s VP of Marketing and Business Development for two years before taking a position at Channeltivity customer CTERA, we benefited from her nearly 20 years of channel management and channel marketing expertise. She […]
