Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Still Using your CRM to Manage Channel Sales?
CRM programs like Salesforce.com should serve as the system of record for your company, but trying to create a makeshift partner management (PRM) tool with something designed for direct sales management will only create frustration and perpetuate an ineffective process. It’s going to run sub-optimally and performance will be limited. Here’s why: Partners and customers […]
Release: Maintenance & Minor Improvements
Our next release will go live tomorrow Wednesday, February 3rd, 2016. It contains a small number of minor feature enhancements as the majority of our efforts are being spent on the overhaul of the Channeltivity UI. Slated for launch in June 2016, the new UI will improve speed, aesthetics and usability, and provide an optimized mobile and […]
eBook: 9 Important Questions to Ask Before Selecting a PRM Solution
Partner Relationship Management software is a critical tool for effective channel management, partner success and revenue growth. There’s a lot riding on the success of your channel, so make sure you thoroughly vet any PRM solution. Download this eBook to review the 9 most important questions to ask when reviewing PRM solutions–and what to understand […]
Effective Partner Recruitment How To: Part 2
Now that you understand your geographic requirements and you’ve figured out what your ideal partner looks like (see previous post), it’s time to think about how to recruit the right partners. The partner recruitment process is similar to a sales process: you need to know how partner candidates are progressing at any given time. A […]
Effective Partner Recruitment How To:Part 1
Effectively recruiting the right partners is a critical component to any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. Good recruitment starts with a well thought out and tested recruitment process. When your program is new, you need to start with some assumptions regarding […]
Channeltivity Releases Enhanced Salesforce.com Edition
Expanded functionality enables customers to access Channeltivity from within Salesforce.com Charlotte, N.C., November 9, 2015 – Channeltivity today announced significant enhancements to their popular Salesforce Edition, enabling organizations that heavily leverage Salesforce.com to seamlessly access and manipulate more Channeltivity data without ever leaving Salesforce.com. The newly released Channeltivity Salesforce Edition features include: Automatic Single Sign-On […]
Release: Native Salesforce package for Channeltivity PRM
Our next release is going live tomorrow Thursday, November 5th and includes a native Salesforce package that brings Channeltivity PRM functionality into your CRM. Leveraging Salesforce and your partner management solution together allows the seamless integration and exchange of lead, deal registration and partner data between your partner relationship management software, partner portal and Salesforce.com CRM.Here are […]
The Future of Channel Management
When it comes to the technology you use for your channel management, it’s easy for a channel manager to get overwhelmed with options. We recommend reading Jay McBain’s newest blog post: The Channel Technology Stack – Future of Channel Management. As Jay explains in his post, “The channel technology landscape is rapidly evolving, with dozens of […]
Don’t be ‘That Vendor’ with your Channel Partner
Ever go on a date, or meet someone new that doesn’t know how to read the clues? They over-text, over-email and generally over communicate. They come off as needy, even desperate and the last thing you want to do is engage for fear of encouraging them. On the flip side is the person that sounds […]
Partner Relationship Management Budgets: Get the Funds You Need
The ability to get budget for partner relationship management software is a key skill for any channel decision maker. Here are three tips to get your channel program the funds for the tools it needs. Communicate Channel Needs Clearly During the partner relationship management budgeting process, it’s critical that you become fluent at explaining in […]
