Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
What Makes a Great Channel Partner
Learn what channel partners bring to the table and what to look for as you build your channel partner program.
The Partner Enablement Manager: Why They Are Important & What They Do
Learn why the partner enablement manager role is critical, what the best have in common, and what good enablement looks like.
Channel Conflict: A Complete Guide
Learn about the types of channel conflict, how to avoid those situations, and strategies to overcome conflict when it arises.
What is Channel Marketing? Key Concepts and 6 Best Practices
Learn the definition of channel marketing and what it takes to do it well based on advice from 3 professionals who do it day in and day out.
What is Partner Enablement and How to Do It Well
Learn what partner enablement is and five best practices for organizing and executing a top-notch enablement program.
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.
How to Choose the Best Partner Portal for Your Team
Follow our step-by-step guide to picking the best partner portal with advice from 3 channel experts who’ve bought and implemented many a PRM.
Your Partner Portal is not a Website
Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.
Perfect Your Deal Registration Process in 7 Steps
Follow these seven steps to develop an airtight deal registration process that engages your partners and drives channel revenues.
Deal Registration Best Practices
The overarching best practice in deal registration is to design your process with partners’ interests in mind, and they’ll register deals without too much prompting from you. If a partner’s relationship with your company and product is serving them, they’ll register deals.
