Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Which way do you go? MDF or Co-Op?
Marketing with your partners is essential to establishing your brand, furthering your reach and of course, obtaining leads. Eventually one of the key issues that arises is how do you fund this type of marketing? Today there are two key ways: Market Development Funds and Co-Op. Both have their pros and cons depending on the […]
Release: MDF Import, Lead & Deal Filters
Our next release will be going live tomorrow Tuesday, July 2nd. View the release notes video or read the details below. Version 4.4.8 Video Walkthrough Get a more in-depth explanation of the key changes.
Build vs. Buy: Why Building an In-House Portal Solution Could Decrease Your IT Department’s Quality of Work
Building an in-house portal solution is something that almost any developer can do with enough manpower and time. In the grand scheme of things, your IT team might contend that they have the smarts and available bandwidth to build a portal solution, yet doing so will bring ups and downs as well as unforeseen challenges. […]
Having a PRM in Place Validates your Partner Program
In today’s world of channel management, when your company does not have a partner portal in place, you are putting yourself at a big disadvantage. With a number of different solutions on the market, a partner portal shows both your active and prospective partners that you are serious about your business objectives – willing to […]
Answering “Where Do I Begin?” When Starting a Channel Partner Program
Building a channel partner program can be one of the most rewarding aspects to a business organization, with potential of driving revenues higher than with your internal sales team. However, it can also be a nightmare without the right strategies, tools and people in place. Here at Channeltivity we specialize in creating a PRM solution […]
A Prettier Partner Portal Won’t Determine Your Channel Program Success
It’s easy to see why one of the most common concerns from people new to the PRM world revolves around the aesthetics of a portal. More often than not it’s the marketing people who are building out the instance, so it comes as no surprise that they are concerned with layout, colors, and where their […]
How Do I Know If It’s Time for Deal Registration Integration Into My CRM?
During almost every demo I do for someone here at Channeltivity, I get a question regarding what CRM integrations we offer. Managing channel partners who are unable to access your CRM makes it more difficult to track every move they make. Integrations into software like Salesforce give us the opportunity to monitor the actions of […]
Leverage Your Channel Partner’s Social Network
Vendors often assume channel partners aren’t taking advantage of social media. But spend a few minutes on LinkedIn or Twitter and you’ll see most companies, no matter how small, are spending some time on social networks. And so are their – and your – customers. Social networks are opt-in and exist more on trust than […]
Channel Management Best Practices: Avoid Playing Telephone with the End Customer
The children’s game “telephone” illustrates how a message can get mangled as it passes from person to person. The lesson of the game is to be wary of a communication that comes in third-, fourth-, fifth-hand. Of course, that’s the nature of the channel. Your product has to reach the end customer via at least […]
Top 3 Things That Help Partners Sell Better
There are three questions every channel partner should be able to answer in their sleep about your company and its offering: 1.) Who you are, what you do, the problem you solve. Conciseness is memorable. Can you get the answers to these three questions pared down to a single 20-word statement? Channel managers and anyone […]
