Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Our Channel Partners Are Our Family
As the holidays draw near we often think of our family, gathered around a table enjoying each other’s company, talking about our relationship and thoughts for the future. In many ways, an organization’s partners are just like our families. They can be there in good times and bad, and it is only through good communication […]
The Key to Channel Success: Managing Channel Conflict
Managing channel conflict can be challenging for anyone. But being able to manage it can make a huge difference. A few years ago, my largest partner and I met with my executive team to solve the channel conflict that had plagued me for the last six months. This partner had year over year outperformed themselves. […]
Release: Maintenance Infrastructure Improvements
The next release of our PRM solution will be going live tomorrow Wednesday, November 6th. Most of the improvements are behind the scenes but there are several customer-facing features as well.
The Three Best Practices in Deal Registration Programs
At Channeltivity we work with vendors on a daily basis to help them implement their deal registration program within our PRM system. Time and time again we emphasize that one of the key reasons that a partner will utilize the overall system is to register deals. Therefore, the system and the program must conform to […]
Alligators in the channel?
If a customer has a bad experience, they will tell on average ten people before they get the venom out of their system. The cost of this, one could argue, is equivalent to ten lost deals. This is why companies have made it a priority to manage and measure customer satisfaction through a variety of […]
Integrate your Partner Relationship Management (PRM) System with Salesforce (Video)
Automating the flow of data between your Partner Relationship Management system and CRM is an effective way to create efficiencies both in your channel and throughout your sales organization. It’s therefore not surprising that one of our most popular integrations is the Lead Distribution and Deal Registration link to Salesforce. This plug and play integration built […]
Release: Tables & Biz Plan Template Editor
Our next release will be going live tomorrow Wednesday, September 4th. View the release notes video or read the details below. Version 4.5.0 Video Walkthrough Get an in-depth explanation of the key changes.
Why are visits to my partner portal down?
A partner portal is built to make the life of the partner easier. A lot of the time a Channel Manager or the person in charge will automatically think, “If I build it, they will come,” and this couldn’t be further from the truth! Your partners have a life of their own, chances are you […]
How much would you pay for a Partner Portal and Partner Relationship Management System?
Rather than give you some hard fast number or some crappy ROI equation showing how revenues increase and costs decrease, etc. with a Partner Portal and Partner Relationship Management solution, I’m going to give you some tools for how to think about most any technology investment.
Release: Embeddable Channel Partner Locator Map
Our next channel partner portal software release will be going live tomorrow Wednesday, August 7th. View the release notes video or read the details below. Version 4.4.9 Video Walkthrough Get a more in-depth explanation of the key changes.