Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Channel Management ROI
Everyone wants to maximize the channel management ROI. Channel management software, increasingly known as partner relationship management (PRM) software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program. Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management ROI and how “the only thing that creates value […]
3 Marketing Development Funds Best Practices That Work
Three best practices for a successful marketing development fund program. Hint: is not about control, but incentives and guardrails.
Partner Recruitment and Onboarding…Best Practices to Consider
Last week, we held a great webcast focused around some of the best practices to consider as you create your partner recruitment and onboarding strategy. (Access the recorded webcast) At this time of the year, every organizations looking at their partner program, the partners they have on board and where they still need some help. Our […]
Selecting a Partner Relationship Management Solution: Don’t Make Time Your Biggest Expense
There are many different variables that come into play when selecting a Partner Relationship Management solution (PRM), or any other solution for that matter. Between the number of different people involved in the buying process, timeline, cost, etc., there are a lot of moving parts. Now, obviously the major obstacle to overcome in all buying cycles is […]
Channel Partner Recruitment and Onboarding Made Easy with PRM Software
As with any process, channel management is easier with the right systems to support your efforts. With PRM software, you can make the entire recruitment and onboarding process easy to understand, measurable, and manageable. In our best practices section within our Support site, we outlined a few key things you should think about as you […]
Process and Data – Managing Your Channel With PRM Software
In two articles I have read recently, both point to the fact that process and data (accurate and available data, that is) along with dedicated PRM software are essential to properly managing your channel and seeing it succeed. So, why are these critical topics for managing today’s channel? The primary reason is that the channel […]
Why Channel-Centric Organizations Need PRM Software
On February 11, 2014, our partner Relayware announced the addition of Tim Harmon, formerly of Forrester Research, as their new VP of Customer Success. This is great news not only for our partner, Relayware, but also PRM software (Partner Relationship Management software) in general. Tim’s recent work at Forrester Research focused on the various requirements that partner […]
Release: Partner Agreements, Electronic Signatures & More
The next release of our PRM solution will be going live Thursday, February 6th. View the 2 feature highlight videos and read the details below. Partner Agreements & Electronic Signatures (video) The new Partner Agreements feature allows your Partners to electronically sign legal documents, such as partnership agreements, NDAs etc. right within Channeltivity PRM. Set […]
Release: Partner Manager Report, Custom Field Filters & More
The next release of our PRM solution will be going live Friday, January 10th, 2014. View the feature highlight videos and read the details below. Partner Manager Report (video) The new Partner Manager report in the Partner module shows you exactly which of your internal managers are assigned to which partners and allows you to easily […]
Release: Salesforce.com Field Mapping & More
The next release of our PRM software will be going live Wednesday, December 4th. View the release notes video or read the details below.