Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Better Partner Management=Better Channel Performance
In the Summer Issue of The Partner Channel Magazine, Dana Citron, VP of Marketing at Channeltivity, contributes the article titled ‘Better Partner Management=Better Channel Performance.’ In it she discusses how Partner Relationship Management (PRM) software can help enable channel partners and improve channel performance by delivering visibility and influence. Click here to read the full Partner Channel Magazine article. […]
Don’t Play ‘Would You Rather’ with your PRM Solution
It’s a popular game with the grade-school set: “Would you rather eat 25 lemons or a fish head?” In “Would You Rather,” you have to choose between two very unpleasant options. It’s a tedious game but is easily derailed with the answer, “Neither. I’d rather have a bowl of ice cream.” Some Partner Relationship Management software companies […]
Still Using your CRM to Manage Channel Sales?
CRM programs like Salesforce.com should serve as the system of record for your company, but trying to create a makeshift partner management (PRM) tool with something designed for direct sales management will only create frustration and perpetuate an ineffective process. It’s going to run sub-optimally and performance will be limited. Here’s why: Partners and customers […]
eBook: 9 Important Questions to Ask Before Selecting a PRM Solution
Partner Relationship Management software is a critical tool for effective channel management, partner success and revenue growth. There’s a lot riding on the success of your channel, so make sure you thoroughly vet any PRM solution. Download this eBook to review the 9 most important questions to ask when reviewing PRM solutions–and what to understand […]
Channeltivity Releases Enhanced Salesforce.com Edition
Expanded functionality enables customers to access Channeltivity from within Salesforce.com Charlotte, N.C., November 9, 2015 – Channeltivity today announced significant enhancements to their popular Salesforce Edition, enabling organizations that heavily leverage Salesforce.com to seamlessly access and manipulate more Channeltivity data without ever leaving Salesforce.com. The newly released Channeltivity Salesforce Edition features include: Automatic Single Sign-On […]
The Future of Channel Management
When it comes to the technology you use for your channel management, it’s easy for a channel manager to get overwhelmed with options. We recommend reading Jay McBain’s newest blog post: The Channel Technology Stack – Future of Channel Management. As Jay explains in his post, “The channel technology landscape is rapidly evolving, with dozens of […]
Don’t be ‘That Vendor’ with your Channel Partner
Ever go on a date, or meet someone new that doesn’t know how to read the clues? They over-text, over-email and generally over communicate. They come off as needy, even desperate and the last thing you want to do is engage for fear of encouraging them. On the flip side is the person that sounds […]
Partner Relationship Management Budgets: Get the Funds You Need
The ability to get budget for partner relationship management software is a key skill for any channel decision maker. Here are three tips to get your channel program the funds for the tools it needs. Communicate Channel Needs Clearly During the partner relationship management budgeting process, it’s critical that you become fluent at explaining in […]
From Sproutloud: Brand Compliance with Co-Marketing Funds
Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“. We see this with our customers as well — they are happy their partners are marketing on their behalf, but experience challenges when their brand is represented incorrectly. From the post “Building your brand image is a big […]
Preparing for a Channel Management Solution
We often encounter emerging channel programs that want to set up a channel management solution without preparation and without clear goals about what they specifically hope to gain from it. When this happens, we first take a step back and help them identify what their areas of struggle are in growing their channel, and how […]
