Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
Balancing Functionality and Aesthetics in Your PRM Portal
“Design is a balance between form and function….it takes two.” – Seesaw Getting the most from your Partner Relationship Management (PRM) solution involves balancing portal functionality and aesthetics. The primary goal of your PRM portal should be functional, but the aesthetics of your portal also play a vital role in keeping your partner program cohesive […]
Channel Partner Engagement 101
Channel partner engagement is a term used to describe the level of attention and interaction a partner has with your organization.
PRM Implementation is Easy!
Implementing a Partner Relationship Management (PRM) solution is easy; well, it can be if you pick the right PRM. As a channel professional, you may view PRM implementation as an expensive and time-consuming task that you would rather avoid. However, Channeltivity is challenging the myth that companies need a massive budget and tons of time […]
Are you ready for PRM?
Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes. But not every company with channel partners benefits from a […]
Elevate Your Partner Program
No matter where you are in your partner program journey, there is always the opportunity to take your program to the next level. Maybe you just started your channel program, or you are a seasoned channel professional taking on new projects; the tips in this article will allow you to meet your goals faster. Program […]
4 Partner Program Best Practices that Save Time, Money, and Headache
In our work with partner programs of all sizes and configurations, we have been asked how to accomplish many things within our Partner Relationship Management (PRM) solution. Our experience has revealed a handful of best practices that will help you build a successful channel program and avoid missteps.
Partner Training Delivery Optimization
Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.
HubSpot and Channeltivity PRM Integration Overview
Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.
The 4Ps to Partner Process Automation Readiness
When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and […]
Channeltivity Releases HubSpot CRM Edition
Charlotte, North Carolina, – February 4, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced the release of the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot CRM to seamlessly access their Channeltivity partner channel data without ever leaving HubSpot. With the newly released Channeltivity HubSpot Edition, Channel Managers can […]
