Blog - PRM (Partner Relationship Management)

PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.

Jun 19, 2023
When Is It Time To Switch Your PRM?

Itching to switch your PRM? Use our four key questions to assess whether switching PRMs is the right move for your channel partner program.

PRM (Partner Relationship Management)
Jan 17, 2023
How to Do a Partner Program Audit

Audit your partner program to level up your channel and create sustained growth in tough economic environments.

Channel Management, Channel Ops, Deal Registration, Lead Distribution, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
Dec 15, 2022
What Is a Self-Service PRM?

A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.

Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)
Oct 27, 2022
PRM cost: What you may be missing

The cost of a PRM may seem obvious, but the subscription fee is just one of the many expenses involved in purchasing, implementing, and maintaining a PRM.

PRM (Partner Relationship Management)
Apr 28, 2022
Channeltivity Completes First SOC 2 Audit with No Exceptions

Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.

Channeltivity PRM, PRM (Partner Relationship Management)
Jan 24, 2022
Partner Portal Usage: How do I increase it?

Learn six ways to increase partner portal usage from channel expert Raegan Wilson

Channel Marketing, Partner Engagement, Partner Portal Management, PRM (Partner Relationship Management)
Sep 29, 2021
Staffing your PRM for Success

PRM Implementation is easy, but resourcing is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term […]

Channel Marketing, Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)
Aug 26, 2021
An Ounce of Prevention: Reducing and Mitigating Employee Turnover on your Channel Team

Driving business through partnering is on the rise. Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy. To do this effectively, these companies are turning to technologies like PRM to help them extend and automate their reach.

Channel Management, Channel Ops, PRM (Partner Relationship Management)
Jul 29, 2021
Easily integrate PRM with your CRM (with Checklist)

PRM to CRM integrations can be drawn out and difficult, but they really don’t have to be. With the right PRM system, setting up an integration with your CRM can be painless and easy. In this article, we will discuss key considerations to make integrating your PRM and CRM systems quick and successful.

Channel Ops, Partner Portal Management, PRM (Partner Relationship Management)
Jun 24, 2021
Channel Partner Training – 4 Best Practices

Well-trained partners are a huge predictor of your channel success. Read our channel partner training best practices to get you there.

Channel Management, PRM (Partner Relationship Management)