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The Ultimate PRM Launch Project Plan: Resources and Timing
Just bought a PRM? Learn what needs to happen when and who should be involved with a PRM launch project plan that’s worked across hundreds of implementations.…
Liz Melton
December 30, 2025 • 18 min read
The Ultimate PRM Launch Project Plan: Resources and Timing
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreThe Dangers of Bad CRM Data
The Dangers of Bad CRM Data
Bad CRM data has troubling ripple effects, from wasted partner marketing dollars to inaccurate forecasts to partners chasing dead leads. Here’s how to clean yours up and keep it clean.…
Liz Melton • 12 min read
How Are People Actually Using AI in Their Partner Programs?
How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.…
Liz Melton • 10 min read
How to Make Sure Internal Folks Understand the Value of the Channel
How to Make Sure Internal Folks Understand the Value of the Channel
Partnership teams often have to fight tooth and nail to get budget, resources, and recognition. Here are five ways to prove the value of the channel.…
Liz Melton • 13 min read
4 Real Examples of Partner + Channel Marketing Campaigns
4 Real Examples of Partner + Channel Marketing Campaigns
Learn more about what channel marketing campaigns are, get tips for putting them together, and gain inspiration from 4 real B2B partner marketing campaigns.…
Liz Melton • 10 min read
Partner Relationship Management (PRM) Definition?
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.…
Dana Citron • 7 min read
4 Universal Partnership Team Roles in High-Tech Channels
4 Universal Partnership Team Roles in High-Tech Channels
Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.…
Liz Melton • 14 min read
Scaling Partner Relationship Management: 6 Principles
Scaling Partner Relationship Management: 6 Principles
Think your partner relationship management motion is ready to scale? Find out how to do it successfully and efficiently in 6 steps.…
Liz Melton • 12 min read
New Channel Partner Manager? Here’s How to Excel in 6 Ways
New Channel Partner Manager? Here’s How to Excel in 6 Ways
What does a stand-out channel partner manager do? Learn 6 things excellent partner managers have in common and how to adopt them yourself.…
Liz Melton • 9 min read
What are Marketing Development Funds, or MDF?
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.…
Zach Smith • 8 min read
What You Need to Launch a Channel Program
What You Need to Launch a Channel Program
What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.…
Liz Melton • 8 min read
Partner Portal Checklist: Your Buying Guide for 2025
Partner Portal Checklist: Your Buying Guide for 2025
Purchasing a partner portal is a big decision, but our checklist makes it easy to ensure your channel program is properly supported.…
stacy • 7 min read
How to Pull Off a Successful PRM Launch
How to Pull Off a Successful PRM Launch
Your PRM launch doesn’t have to be stressful. Learn how to prepare in this step-by-step guide with tips from folks who’ve done it before.…
Liz Melton • 10 min read