Blog - Partner Portal Management
Your partner portal is a central component of your program and and managing it correctly is key to channel success. Read our articles to discover best practices and tips for effectively managing your partner portal to ensure a seamless experience for your channel partners. From customization and user management to optimizing content and permissions, you can find everything you need to effectively managing your partner portal.
Staffing your PRM for Success
PRM Implementation is easy, but resourcing is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term […]
Easily integrate PRM with your CRM (with Checklist)
PRM to CRM integrations can be drawn out and difficult, but they really don’t have to be. With the right PRM system, setting up an integration with your CRM can be painless and easy. In this article, we will discuss key considerations to make integrating your PRM and CRM systems quick and successful.
Marketing and the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act or CCPA is a new law that went into effect on January 1, 2020. It is designed to enhance privacy rights and consumer protection for residents of California, United States. As with GDPR, this new regulation makes significant changes to how channel programs can email partners. Maria Korolov states, writing in […]
Get Your Partner Portal Home Page Right: 4 Ways To Keep Partners Coming Back
Channel Consultancy AchieveUnite recently posted an article on their blog laying out the importance of your partner portal home page to your partner’s success, including 4 specific ways to keep partners logging in. The article also includes samples of both an effective and poor portal to use as inspiration for laying out yours. It also […]
In the News: Thoughtonomy Launches New Partner Portal to Support Enhanced Channel Program
Posted July 27, 2018, on Channel Marketer Report: Thoughtonomy, a leading intelligent automation platform provider, has launched a new partner portal to support its enhanced channel program. The portal, which is built on the Channeltivity partner relationship management software platform, is a key component of the company’s shift toward a 100% indirect sales model. In February, Thoughtonomy announced that, […]
Portal Prep: 3 Keys to a Smooth Partner Portal Launch
Implementing a new partner portal can seem like a daunting task. Over the past 14 years, we have helped hundreds of companies launch their partner program on Channeltivity and have learned what makes an implementation successful. Here are the 3 keys you need to get ensure your partner portal launch goes smoothly. No matter the […]
PRM Best Practices: Increasing Partner Engagement with a Partner Portal
Increasing partner engagement is an ongoing effort theme in many channel programs. In this article, we’ll explore key strategies to increase engagement across your partner base. This is the first in our series of blog posts that will dive into best practices around specific aspects of partner relationship management. Next will be Deal Registration. Keys […]
Partner Recruitment and Onboarding…Best Practices to Consider
Last week, we held a great webcast focused around some of the best practices to consider as you create your partner recruitment and onboarding strategy. (Access the recorded webcast) At this time of the year, every organizations looking at their partner program, the partners they have on board and where they still need some help. Our […]
Process and Data – Managing Your Channel With PRM Software
In two articles I have read recently, both point to the fact that process and data (accurate and available data, that is) along with dedicated PRM software are essential to properly managing your channel and seeing it succeed. So, why are these critical topics for managing today’s channel? The primary reason is that the channel […]
Why Channel-Centric Organizations Need PRM Software
On February 11, 2014, our partner Relayware announced the addition of Tim Harmon, formerly of Forrester Research, as their new VP of Customer Success. This is great news not only for our partner, Relayware, but also PRM software (Partner Relationship Management software) in general. Tim’s recent work at Forrester Research focused on the various requirements that partner […]
