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Proper Partner Program Management Needs a System, Not Just a New Hire
It’s easy to assume that hiring a top-tier partnerships leader = instant partner program management. But in many cases, that couldn’t be further from the truth. Yes, you need a capable leader who can …
Liz Melton
November 2, 2025 • 11 min read
Proper Partner Program Management Needs a System, Not Just a New Hire
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read morePartner Operations: What Is It, and Is It Still Relevant in B2B?
Partner Operations: What Is It, and Is It Still Relevant in B2B?
Learn why partner operations is so critical in B2B partnerships, how AI changes the work, and what to look for in your first partner operations hire.…
Liz Melton • 14 min read
The Dangers of Bad CRM Data
The Dangers of Bad CRM Data
Bad CRM data has troubling ripple effects, from wasted partner marketing dollars to inaccurate forecasts to partners chasing dead leads. Here’s how to clean yours up and keep it clean.…
Liz Melton • 12 min read
How Are People Actually Using AI in Their Partner Programs?
How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.…
Liz Melton • 10 min read
Partner Relationship Management (PRM) Definition?
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.…
Dana Citron • 7 min read
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions
Channeltivity 2024 SOC 2 Type II Audit Shows No Exceptions
Channeltivity’s 2024 SOC 2 Type II audit demonstrates a continued commitment to the highest standards of information security and privacy.…
Zach Smith • 3 min read
Channeltivity SOC 2 Type II Audit Shows No Exceptions
Channeltivity SOC 2 Type II Audit Shows No Exceptions
The PRM company’s first SOC 2 Type II audit demonstrates Channeltivity’s commitment to the highest standards of information security and privacy.…
Zach Smith • 2 min read
Channeltivity Completes First SOC 2 Audit with No Exceptions
Channeltivity Completes First SOC 2 Audit with No Exceptions
Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform.…
Zach Smith • 2 min read
Channeltivity becomes HubSpot App Partner with a Certified Integration
Channeltivity becomes HubSpot App Partner with a Certified Integration
Charlotte, NC – Today, Channeltivity announced that it has joined HubSpot’s App Partner Program with a certified integration for its flagship Channeltivity Partner Relationship Management (PRM) soluti…
Zach Smith • 3 min read
Balancing Functionality and Aesthetics in Your PRM Portal
Balancing Functionality and Aesthetics in Your PRM Portal
“Design is a balance between form and function….it takes two.” – Seesaw Getting the most from your Partner Relationship Management (PRM) solution involves balancing portal functionality and aesthetics…
Justin Romero • 3 min read
Partner Training Delivery Optimization
Partner Training Delivery Optimization
Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.…
Justin Romero • 2 min read
Alcatraz Access Control Chooses Channeltivity to grow their Channel
Alcatraz Access Control Chooses Channeltivity to grow their Channel
Alcatraz and Channeltivity have united to help deliver a state-of-the-art channel and training program that fosters partner success. “As a technology-based startup carving out a new space in the secur…
Jason Jacobs • 1 min read
AntWorks selects Channeltivity as Channel Partner Relationship Management Solution
AntWorks selects Channeltivity as Channel Partner Relationship Management Solution
Charlotte, North Carolina, – January 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that AntWorks, a global artificial intellige…
Dana Citron • 2 min read