Blog - Channel Marketing
Find expert insights, tips, best practices, and strategies to elevate your channel marketing efforts. Discover how to effectively engage channel partners, optimize campaigns, and drive channel success through innovative marketing techniques.
Channel Sales Visibility Helps You Beat the Competition
The law of the jungle is survival of the fittest, and few jungles are as competitive as indirect channel sales. Someone else will eat your lunch if you’re not operating at peak performance. To ensure you are optimizing your channel, it’s important to get full visibility into your channel performance. On top of losing deals […]
The Channel as Search Engine Optimizer
Five Steps for Dominating SEO Using Your Channel Lets face it: The reason you build a reseller channel is to accelerate your company’s sales ten times faster than you could by building a direct sales force. Historically, Partner Relationship Management has focused on providing static marketing materials, funds for marketing campaigns, and distribution of leads […]
The Truth about the Magic Hockey Stick
It looks so nice on the channel partner revenue graph — a line inclines gradually for a year or so, and then makes a sharp upward turn, the shape of a hockey stick. Everyone thinks their indirect sales program is different, that wild success is inevitable—just get some partners and launch. But the fact is, […]
The Beauty of the “Ready, Aim, Fire” Approach to Building Your Channel
This bounces off the post we wrote last week, where we explained the three things to consider before shopping for a channel solution. Not getting ready before moving to the “aim” and “fire” phases may be the most common reason for the failure of an indirect channel marketing strategy. You can invest the time now […]
Channeltivity Partners with Relayware to Drive Channel Best Practices
Building a successful reseller channel and continuing to grow it and dial up its performance requires planning, disciplined execution and constant analysis. One of the greatest thinkers of our time Buckminster Fuller, once said, “If you want to change people’s behaviors, don’t bother teaching them. Provide them the tools, the use of which will cause […]