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4 Real Examples of Partner + Channel Marketing Campaigns
Learn more about what channel marketing campaigns are, get tips for putting them together, and gain inspiration from 4 real B2B partner marketing campaigns.…
Liz Melton
April 25, 2025 • 10 min read
4 Real Examples of Partner + Channel Marketing Campaigns
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreWhat is Channel Marketing? Key Concepts and 6 Best Practices
What is Channel Marketing? Key Concepts and 6 Best Practices
Learn the definition of channel marketing and what it takes to do it well based on advice from 3 professionals who do it day in and day out.…
Liz Melton • 10 min read
4 Universal Partnership Team Roles in High-Tech Channels
4 Universal Partnership Team Roles in High-Tech Channels
Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.…
Liz Melton • 14 min read
The Complete Guide to Partner Marketing in 2025
The Complete Guide to Partner Marketing in 2025
Learn all about partner marketing from 5 channel professionals and find out why it’s critical to growing your indirect B2B SaaS sales.…
Liz Melton • 11 min read
5 Steps to Finding the Right Channel Marketing Manager
5 Steps to Finding the Right Channel Marketing Manager
Finding the right channel marketing manager is crucial for the success of your partner program (particularly if you’re catering to enterprise partners or a new vertical). But recruiting for a channel …
melanie • 7 min read
What are Marketing Development Funds, or MDF?
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.…
Zach Smith • 8 min read
Make Your Channel Recession Proof
Make Your Channel Recession Proof
A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.…
Liz Melton • 8 min read
What Are Partnership OKRs?
What Are Partnership OKRs?
Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.…
Zach Smith • 6 min read
5 Key Differences between Sales and Partnerships
5 Key Differences between Sales and Partnerships
Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.…
Zach Smith • 6 min read
Out with the Old! It’s Time For Partner Portal Spring Cleaning
Out with the Old! It’s Time For Partner Portal Spring Cleaning
It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!…
Zach Smith • 5 min read
Partner Portal Usage: How do I increase it?
Partner Portal Usage: How do I increase it?
Learn six ways to increase partner portal usage from channel expert Raegan Wilson…
Zach Smith • 5 min read
Staffing Your PRM Team For Success
Staffing Your PRM Team For Success
PRM Implementation is easy, but staffing a PRM team is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals ar…
Zach Smith • 3 min read
HubSpot and Channeltivity PRM Integration Overview
HubSpot and Channeltivity PRM Integration Overview
Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within you…
Justin Romero • 2 min read