Blog - Channel Marketing
Find expert insights, tips, best practices, and strategies to elevate your channel marketing efforts. Discover how to effectively engage channel partners, optimize campaigns, and drive channel success through innovative marketing techniques.
Generate a Few Leads Before Partner Recruitment
It’s sort of a chicken and egg question: How do you service leads without partners, and how do you recruit and engage your partners without leads? The fact is you need to be doing both, but there’s probably more risk in starting with partner recruitment. Understand how it looks from the partner’s point of view. Having […]
5 Reasons Channel Managers Don’t Need a Mobile Strategy
Over the past two years all the buzz in the channel has been about having a mobile strategy. Mobile is the latest in a long line of shiny new things that seem to surface every other year, promising to “engage the channel”. Most people I talk to about “Mobile” cite statistics about the number of […]
Channel Relationships: The Secret Sauce for Success
True channel marketing success comes from emphasizing channel relationships, because your partner organizations are made up of people.
From Sproutloud: Brand Compliance with Co-Marketing Funds
Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“. We see this with our customers as well — they are happy their partners are marketing on their behalf, but experience challenges when their brand is represented incorrectly. From the post “Building your brand image is a big […]
Feeding Your Channel Partners High Quality Leads
For most things, you get out of them what you put into them. The channel is no different, but too often vendors enter the channel to reduce internal head counts and cut costs, with the idea that the channel is a launch-it-and-forget-it kind of thing.
Channel Management and your Partners’ Mobile Salesforces
Your partners’ salesforces are often mobile, depending on ipads and smartphones for much of their daily communications. All the same information and functionality that partners and channel managers get from Channeltivity at their desktop can be accessed on their mobile devices, simply by opening a browser window. From there, sales can quickly download leads, post a question to […]
Moving your business into the cloud: Marketing and Sales Automation
Recently, Channeltivity CEO Jason Jacobs spoke with Channel 9, a Microsoft community site, about how marketing and sales automation are important for the success of a cloud business. Jason talks about Customer Acquisition Costs, how that changes depending on the stage of company you are, and much more. View the video:
Are Your Channel Partner Marketing Materials One-Size-Fits-All?
For many channel programs, a majority of partners are small organizations that don’t have their own marketing departments. That leaves your partners’ sales teams to fend for themselves when it comes to creating their own sales materials and collateral. Do you deliver your content in a format they can most effectively use?
No Silver Bullets for Channel Management in 2015?
Year after year there always seems to be some buzz about the Next Big Thing (NBT) in the channel that will be the silver bullet for engaging partners and keeping top of mind. Content syndication, social media strategy and most recently mobile applications all came with great buzz and promise and every year we had […]
Preparing for a Channel Management Solution
We often encounter emerging channel programs that want to set up a channel management solution without preparation and without clear goals about what they specifically hope to gain from it. When this happens, we first take a step back and help them identify what their areas of struggle are in growing their channel, and how […]
