Blog - Channel Marketing
Find expert insights, tips, best practices, and strategies to elevate your channel marketing efforts. Discover how to effectively engage channel partners, optimize campaigns, and drive channel success through innovative marketing techniques.
Staffing your PRM for Success
PRM Implementation is easy, but resourcing is critical. Just like your partner program, the key to a successful PRM system is having trained and competent people in charge. Partner portals are an important component of your channel program, but they do not run themselves. It is crucial that you’re properly staffed for your channel’s long-term […]
HubSpot and Channeltivity PRM Integration Overview
Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.
Marketing and the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act or CCPA is a new law that went into effect on January 1, 2020. It is designed to enhance privacy rights and consumer protection for residents of California, United States. As with GDPR, this new regulation makes significant changes to how channel programs can email partners. Maria Korolov states, writing in […]
5 Strategies to Elevate Your Partner Program in the New Year
With the start of each new year, we reflect on where our partner program is today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, but while change in the channel is occurring, the strategies that consistently move the needle center around having strong foundational blocks
The 4Ps to Partner Process Automation Readiness
When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and […]
Convert Signed Partners to Revenue Generators in 5 Steps
Partner Recruitment is often one of the standard objectives for Channel Managers, but how often do we look at the conversion rates of getting signed partners to revenue producing partners?
Are You Ready for a Channel Program? Channel Reboot?
Indirect channel programs can be a way to grow revenue and expand into new markets, but it’s not something to jump into without a clear strategy. Are you ready to start a channel program? Did you have a struggling channel program that needs a reboot? Here are 6 indicators that you are ready for a […]
It’s time to revamp your MDF program
An effective MDF program enhances the bottom lines of your company and your partners. The best programs are used by the right partners—the right partners might not be your biggest partners—for the best activities.
Teaching Channel Partners to FISH
No one sets out to intentionally build a channel full of lazy partners. Channel technology is implemented and processes efficiencies created, but we still have channel managers manually doing things for partners. Why? We aren’t teaching partners to fish! We are all familiar with the adage: Give a man a fish, and you feed him […]
What’s My ROI on Partner Relationship Management?
We’ve seen that a vast majority of technology companies today want to drive revenue through the addition of an indirect channel. When they begin to create their channel strategy, they realize they will need technology to support their channel. But do they use excel and other resident software? Manage it within their CRM, or select a […]
