Blog - Channel Marketing
Find expert insights, tips, best practices, and strategies to elevate your channel marketing efforts. Discover how to effectively engage channel partners, optimize campaigns, and drive channel success through innovative marketing techniques.
What is Channel Marketing? Key Concepts and 6 Best Practices
Learn the definition of channel marketing and what it takes to do it well based on advice from 3 professionals who do it day in and day out.
4 Universal Partnership Team Roles in High-Tech Channels
Building out your partnership team? Here are four critical roles to recruit for and how to accelerate a new partnership hire’s time to value.
The Complete Guide to Partner Marketing in 2024
Learn all about partner marketing from 6 channel professionals and find out why it’s critical to growing your indirect B2B SaaS sales.
5 Steps to Finding the Right Channel Marketing Manager
Finding the right channel marketing manager is crucial for the success of your partner program. But recruiting for a channel marketing manager can be a challenge. You probably already noticed the channel marketing manager position isn’t a pure marketing role. To create the most compelling partner marketing campaigns, channel marketing managers need experience both in […]
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.
Make Your Channel Recession Proof
A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.
What Are Partnership OKRs?
Partnership teams are cross-functional, so setting OKRs can be difficult. Learn about five things to consider during annual planning cycles.
5 Key Differences between Sales and Partnerships
Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.
Out with the Old! – Partner Portal Spring Cleaning
It’s always a good time clean up your partner portal: Three steps to help you rid of outdated content and keep things fresh!
Partner Portal Usage: How do I increase it?
Learn six ways to increase partner portal usage from channel expert Raegan Wilson
