Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
Maximize Channel Partner Program Growth
Channel partner program growth is a goal for many channel managers who aspire to excellence. But what is the best way to make that happen?
Featured Download: 5 Habits of Channel Manager Rock Stars
Channel manager Rock Stars are channel builders. They know how to sell, how to be strategic with partners and how to build an organization that will generate significant sales. Download our new ebook for free to learn what Channel Rock Stars all have in common and how you can adopt these habits into your own channel role. […]
Generate a Few Leads Before Partner Recruitment
It’s sort of a chicken and egg question: How do you service leads without partners, and how do you recruit and engage your partners without leads? The fact is you need to be doing both, but there’s probably more risk in starting with partner recruitment. Understand how it looks from the partner’s point of view. Having […]
5 Reasons Channel Managers Don’t Need a Mobile Strategy
Over the past two years all the buzz in the channel has been about having a mobile strategy. Mobile is the latest in a long line of shiny new things that seem to surface every other year, promising to “engage the channel”. Most people I talk to about “Mobile” cite statistics about the number of […]
Channel Relationships: The Secret Sauce for Success
True channel marketing success comes from emphasizing channel relationships, because your partner organizations are made up of people.
Don’t Sign a New Channel Partner Without Reading This
Here’s a question to think about before you sign on a new channel partner: who else are they working with? A prospective partner’s current vendor list can provide some interesting insight into whether or not the two of you will make a profitable match.
From Sproutloud: Brand Compliance with Co-Marketing Funds
Our partner, Sproutloud just posted a great article on their blog “Why You Should Enforce Brand Compliance with Co-Marketing Funds“. We see this with our customers as well — they are happy their partners are marketing on their behalf, but experience challenges when their brand is represented incorrectly. From the post “Building your brand image is a big […]
CRM Software Blog: Improve Access to the End Customer
Channeltivity’s article, Three Ways to Get More Access to the End Customer was recently published on http://www.crmsoftwareblog.com. Click through to read how selling via channel management means less direct contact with your end customer, but there are still plenty of ways to improve access to the customer insights necessary to compete effectively and win more business.
Channeltivity Advisor named a CRN Women of the Channel
Channeltivity congratulates Stacy Desrosiers, Director, Worldwide Channel Marketing at CTERA Networks for being named one of CRN’s 2015 Women of the Channel. As Channeltivity’s VP of Marketing and Business Development for two years before taking a position at Channeltivity customer CTERA, we benefited from her nearly 20 years of channel management and channel marketing expertise. She […]
Feeding Your Channel Partners High Quality Leads
For most things, you get out of them what you put into them. The channel is no different, but too often vendors enter the channel to reduce internal head counts and cut costs, with the idea that the channel is a launch-it-and-forget-it kind of thing.
