Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
What Does a Hamster Have to do with Good Partner Content?
Channel content creation is often the Achilles heel of a partner program. Providing partners the right content is a key program foundation piece, but partner content needs to be just that; PARTNER CONTENT. Partners need content focused on helping them understand and sell your solutions. When creating content put yourself in your partners’ shoes. Think […]
Hello 2017: 4 Considerations for a Successful New Channel Year
By: Raegan Wilson 2017 brings the opportunity to set goals and reflect on the accomplishments of the previous year. How did your program perform in 2016? What can you improve in 2017? If you haven’t already, take some time and think back to the goals you set in 2016. Identify the 2-3 major program successes […]
5 Red Flags To Watch For When Buying Enterprise Software
Jason Jacobs, CEO of Channeltivity, recently posted a guest post on Channel Partners Online entitled “5 Red Flags To Watch For When Buying Enterprise Software” He discusses how purchasing the software you run your business on – whether CRM, PRM, marketing automation or what have you – is an important decision. Your team will be living with […]
What is a Channel Partner Community?
When talking with channel managers, we find there are certain features of Channeltivity that are new to them and their channel program. Creating a Channel Partner Community is one of those areas, so we wanted to take a step back and talk about what they are and how they can be added to a channel […]
It’s as Easy as Click to Contract Management
Lauren Robinette had a goal to bring on 250 new partners for Samsung. The channel professional, named one of the top 2015 Channel Chiefs, had only six months and needed a way to quickly and efficiently accept 65 contracts with sales organizations around the world. She developed a contract management approval process and worked with […]
How to Boost Partner Engagement with Event Based Email
New partners are usually pretty engaged. When they first start working with you, they’ve got new products to promote and new opportunities to pursue. Hopefully you’ve done some joint planning and everyone’s energized and focused on common goals. But as time goes on, partners may begin to lose interest as other new vendors and opportunities […]
Channel Strategy and Corporate Strategy Alignment
Does your channel management strategy reflect the larger goals of your company? With the demands of day-to-day responsibilities it’s easy to lose sight of the big picture. It’s important though to take a step back and consider whether the channel is positioned to actually support your company’s wider corporate strategy.
Want True Partnerships? Joint Planning Is Critical: via Channel Partners
Jason Jacobs, CEO of Channeltivity, recently published a guest blog post at Channel Partners online titled: Want True Partnerships? Joint Planning Is Critical. “Channel partner reps are measured by their ability to meet the revenue objectives and targets established by that business plan. How will you help with the success of these plans?” Read the full article here. […]
Your Channel Program isn’t the Field of Dreams
Forget ‘If you build it, they will come.’ It simply isn’t true. We’ve talked before about the importance of a strong recruitment process. But the process of getting resellers to become your partner (or to get them to see more of your products, in the case of an existing partner) starts long before they even […]
How to Ramp up More Partners Faster, Pt. 2
tFinding the right partners, getting them signed on and ramped up – and doing it quickly and effectively – is critical to successfully launching the channel. We’ve worked closely with dozens of companies looking to grow their channel and have noticed differences between the companies that make it and those that don’t. In general, the […]
