Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
Portal Prep: 3 Keys to a Smooth Partner Portal Launch
Implementing a new partner portal can seem like a daunting task. Over the past 14 years, we have helped hundreds of companies launch their partner program on Channeltivity and have learned what makes an implementation successful. Here are the 3 keys you need to get ensure your partner portal launch goes smoothly. No matter the […]
Don’t Over Commit! Your Partners Will Thank You
Over the years I have read/created/responded to 100s of PRM RFPs. I have seen every requirement and some pretty crazy partner program requests. Just like with our children, we often want to give our partners everything under the sun. We want to provide partners the most qualified leads, the best marketing programs, the easiest systems […]
Should you Break up with your Partners? 4 Indicators it is Time to Say Goodbye
They say breaking up is hard to do, it can be even harder when you have put time and resources into recruiting your channel. Recruiting partners is an essential part of every channel program and a hard thing to get perfect right out of the gate. It takes time to hone in on the […]
Top Channel Partner Recruitment Considerations for Success
Channel partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of it as a launch activity. Good reseller recruitment starts with a well thought out and tested process. When your program is new, you need to start with some assumptions regarding what your ideal […]
Creating A Kick Butt Partner Recruitment Process
Partner recruitment is a critical component of any successful channel program, and it starts with a shift away from thinking of partner recruitment as a launch activity. Good recruitment starts with a well thought out and tested recruitment process. When your program is new, you need to start with some assumptions regarding what your ideal […]
4 Things Your Partner Relationship Management Solution Shouldn’t Do
Partner Relationship Management (PRM) systems offer a rich collection of core functionality that is the backbone of a channel program, including recruiting tools, your partner portal, deal registration, lead management, MDF and more. But sometimes the needs of a channel program go beyond the functionality traditionally offered by a PRM solution. Whenever you ask […]
3 Partner Training Misconceptions
Today, we’re going to clear up three common misconceptions that get in the way of creating an effective partner training program. Effective training is at the core of partner success. The key to that success is knowing what type of training partners need and the most efficient way to deliver it. Let’s start by clearing […]
6 PRM Landmines to Avoid in your Partner Program
Over the years we have worked with partner programs of all sizes and configurations, and have been asked how to accomplish a multitude of things within our Partner Relationship Management (PRM) solution. Through hundreds of successful PRM installations, we have proven what works and, often most importantly, what doesn’t. Usually, the destructive practices that get […]
What Does a Hamster Have to do with Good Partner Content?
Channel content creation is often the Achilles heel of a partner program. Providing partners the right content is a key program foundation piece, but partner content needs to be just that; PARTNER CONTENT. Partners need content focused on helping them understand and sell your solutions. When creating content put yourself in your partners’ shoes. Think […]
Hello 2017: 4 Considerations for a Successful New Channel Year
By: Raegan Wilson 2017 brings the opportunity to set goals and reflect on the accomplishments of the previous year. How did your program perform in 2016? What can you improve in 2017? If you haven’t already, take some time and think back to the goals you set in 2016. Identify the 2-3 major program successes […]
