Blog - Channel Management

Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.

Make sure to also check out our standalone guide on channel management software.

Apr 8, 2021
Are you ready for PRM?

Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes.  But not every company with channel partners benefits from a […]

Channel Management, PRM (Partner Relationship Management)
Mar 25, 2021
Elevate Your Partner Program

No matter where you are in your partner program journey, there is always the opportunity to take your program to the next level. Maybe you just started your channel program, or you are a seasoned channel professional taking on new projects; the tips in this article will allow you to meet your goals faster. Program […]

Channel Management, PRM (Partner Relationship Management)
Mar 18, 2021
4 Partner Program Best Practices that Save Time, Money, and Headache

In our work with partner programs of all sizes and configurations, we have been asked how to accomplish many things within our Partner Relationship Management (PRM) solution. Our experience has revealed a handful of best practices that will help you build a successful channel program and avoid missteps.

Channel Management, PRM (Partner Relationship Management)
Mar 11, 2021
Partner Training Delivery Optimization

Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Mar 4, 2021
HubSpot and Channeltivity PRM Integration Overview

Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.

Channel Management, Channel Marketing, Channel Ops, Deal Registration, PRM (Partner Relationship Management)
Jan 22, 2020
5 Strategies to Elevate Your Partner Program in the New Year

With the start of each new year, we reflect on where our partner program is today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, but while change in the channel is occurring, the strategies that consistently move the needle center around having strong foundational blocks

Channel Management, Channel Marketing
Sep 27, 2019
Effective Partner Training Brings Big Rewards

A strong channel partner training program is key to a successful channel program. This isn’t simply a task you want to check done on and move on. Even your most seasoned partners will need key details and training on your products and solutions to be successful.

Channel Management
Sep 17, 2019
Edgeworth Security selects Channeltivity as their Channel Partner Management Solution

Charlotte, North Carolina, – September 17, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announces that Edgeworth Security, a video monitoring solutions company using artificial intelligence, machine learning, military-grade analytics, and cyber intelligence techniques to transform the security industry, has selected Channeltivity to provide their PRM solution in support of their […]

Channel Management
Sep 5, 2019
Get Your Partner Portal Home Page Right: 4 Ways To Keep Partners Coming Back

Channel Consultancy AchieveUnite recently posted an article on their blog laying out the importance of your partner portal home page to your partner’s success, including 4 specific ways to keep partners logging in. The article also includes samples of both an effective and poor portal to use as inspiration for laying out yours. It also […]

Channel Management, Partner Portal Management
May 7, 2019
Channeltivity Announces Channel Champions Series

Celebrates Expertise and Success in the Channel Charlotte, North Carolina, – May 7, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced their Channel Champion interview series, designed to highlight high achieving channel professionals within the technology industry. “With over 30,000+ channel professionals in the Channeltivity ecosystem, we have the pleasure […]

Channel Management