Blog
The Ultimate PRM Launch Project Plan: Resources and Timing
Just bought a PRM? Learn what needs to happen when and who should be involved with a PRM launch project plan that’s worked across hundreds of implementations.…
Liz Melton
December 30, 2025 • 18 min read
The Ultimate PRM Launch Project Plan: Resources and Timing
Trending Channel Topics
Partner Engagement: What it is and ways to improve it
Partner Engagement: What it is and ways to improve it
Learn practical ways to strengthen partner engagement through better recruitment, enablement, incentives, communication, and feedback.
Read moreWhere to find new B2B Saas Partners in 2026
Where to find new B2B Saas Partners in 2026
Discover practical strategies for finding and recruiting high-value partners that can strengthen your ecosystem and drive sustainable growth in 2026.
Read moreWhat Is a Self-Service PRM?
What Is a Self-Service PRM?
A self-service PRM is key to scaling your partner program. Learn what benefits you can look forward to and how to pick the right one.
Read moreWhere to Find New B2B SaaS Partners in 2026
Where to Find New B2B SaaS Partners in 2026
When markets get shaky, partnerships stay steady. Here are the best places to find new B2B SaaS partners for a record-setting 2026.…
Liz Melton • 9 min read
Proper Partner Program Management Needs a System, Not Just a New Hire
Proper Partner Program Management Needs a System, Not Just a New Hire
It’s easy to assume that hiring a top-tier partnerships leader = instant partner program management. But in many cases, that couldn’t be further from the truth. Yes, you need a capable leader who can …
Liz Melton • 11 min read
Why You Need Partner Training: How Leading Companies Do It Well
Why You Need Partner Training: How Leading Companies Do It Well
Learn why partner training is more critical than ever, and how to design programs that are more than a hoop to jump through.…
Liz Melton • 13 min read
Partner Operations: What Is It, and Is It Still Relevant in B2B?
Partner Operations: What Is It, and Is It Still Relevant in B2B?
Learn why partner operations is so critical in B2B partnerships, how AI changes the work, and what to look for in your first partner operations hire.…
Liz Melton • 14 min read
The Dangers of Bad CRM Data
The Dangers of Bad CRM Data
Bad CRM data has troubling ripple effects, from wasted partner marketing dollars to inaccurate forecasts to partners chasing dead leads. Here’s how to clean yours up and keep it clean.…
Liz Melton • 12 min read
How Are People Actually Using AI in Their Partner Programs?
How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.…
Liz Melton • 10 min read
How to Make Sure Internal Folks Understand the Value of the Channel
How to Make Sure Internal Folks Understand the Value of the Channel
Partnership teams often have to fight tooth and nail to get budget, resources, and recognition. Here are five ways to prove the value of the channel.…
Liz Melton • 13 min read
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Learn why it’s critical to keep enhancing your partner program and tips for how to do it from people who’ve scaled partner programs before.…
Liz Melton • 10 min read
Transitioning to Partnerships: Why and How to Make the Switch
Transitioning to Partnerships: Why and How to Make the Switch
Understand why transitioning to partnerships can be beneficial to your career and what you really need to know if you want to be successful.…
Liz Melton • 15 min read
What Makes a Great Channel Partner
What Makes a Great Channel Partner
Learn what channel partners bring to the table and what to look for as you build your channel partner program.…
Liz Melton • 11 min read
The Partner Enablement Manager: Why They Are Important & What They Do
The Partner Enablement Manager: Why They Are Important & What They Do
Learn why the partner enablement manager role is critical, what the best have in common, and what good enablement looks like.…
Liz Melton • 12 min read
Channel Conflict: A Complete Guide
Channel Conflict: A Complete Guide
Learn about the types of channel conflict, how to avoid those situations, and strategies to overcome conflict when it arises.…
Liz Melton • 18 min read