Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
6 Reasons Why Partnerships Are Critical During Economic Uncertainty
Partners can introduce you to new prospects and help you take deals over the finish line – even in during economic uncertainty.
5 Key Differences between Sales and Partnerships
Many people assume sales and partnerships have virtually the same function, but there are definite distinctions between the two teams.
Ideal Partner Profile (IPP): Everything you need to know
An Ideal Partner Profile based on understanding your high ROI partners is key to a robust channel partner acquisition and retention strategy
Is it time for a Partner Advisory Council?
A Partner Advisory Council (PAC) is a great way to get channel partners’ unique perspective into your customers, competition, and market.
Common Channel Blind Spots
Channel expert Raegan Wilson lists common channel blinds spots and how to fix them.
An Ounce of Prevention: Reducing and Mitigating Employee Turnover on your Channel Team
Driving business through partnering is on the rise. Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy. To do this effectively, these companies are turning to technologies like PRM to help them extend and automate their reach.
Channel Partner Training – 4 Best Practices
Well-trained partners are a huge predictor of your channel success. Read our channel partner training best practices to get you there.
Build Lasting Relationships With Your Channel Partners
Many channel partners work with multiple vendors and have access to numerous products or services. So how can you build relationships to stand out from the crowd? A successful channel program has many elements that work together. The obvious ones are vendor and partner alignment, and demand for the vendor’s products or services within the […]
Channel Partner Engagement 101
Channel partner engagement is a term used to describe the level of attention and interaction a partner has with your organization.
Are you ready for PRM?
Over the past decade, companies have increasingly moved to an indirect sales model that relies on channel partners. With this trend, Partner Relationship Management (PRM) solutions have become more common as companies look for efficient ways to connect with their partners and streamline their processes. But not every company with channel partners benefits from a […]
