Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
6 Types of Channel Partners: When Each Is a Good Fit
Universal definitions for common types of channel partners along with the pros and cons of each and expert advice.
How to Ace Referral Management in 5 Steps
Learn five steps to streamline your referral management with tips from five experienced partner professionals.
What are Marketing Development Funds, or MDF?
Learn how to leverage Marketing development funds (MDF) to drive channel partner marketing efforts and increase lead flow.
What You Need to Launch a Channel Program
What, exactly, do you need to do to launch a channel program? Learn 6 critical elements to prepare in this post.
Partner Recruiting: What It Is and How To Do It
Three channel leaders share advice on how to create an effective partner recruitment practice and ensure channel success.
Inheriting a Partner Program: Advice From 7 Experts
Did you just inherit a partner program? Take it to the next level with advice from 7 experts who have done it before.
Building a Career in Partnerships: Advice From 7 Partner Leaders
How do you build a partnerships career? Learn to break into the industry from 7 partnerships leaders in the B2B SaaS space.
Partner Enablement Program Design in 8 Steps
Excellent partner enablement programs empower partners to market and sell products quickly and efficiently, driving revenue for both parties.
How to Do a Partner Program Audit
Audit your partner program to level up your channel and create sustained growth in tough economic environments.
Make Your Channel Recession Proof
A rock-solid channel helps you ride out a recession. Learn to invest in your channel from our veteran partnership experts.
