Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
How much would you pay for a Partner Portal and Partner Relationship Management System?
Rather than give you some hard fast number or some crappy ROI equation showing how revenues increase and costs decrease, etc. with a Partner Portal and Partner Relationship Management solution, I’m going to give you some tools for how to think about most any technology investment.
Release: Embeddable Channel Partner Locator Map
Our next channel partner portal software release will be going live tomorrow Wednesday, August 7th. View the release notes video or read the details below. Version 4.4.9 Video Walkthrough Get a more in-depth explanation of the key changes.
Which way do you go? MDF or Co-Op?
Marketing with your partners is essential to establishing your brand, furthering your reach and of course, obtaining leads. Eventually one of the key issues that arises is how do you fund this type of marketing? Today there are two key ways: Market Development Funds and Co-Op. Both have their pros and cons depending on the […]
Build vs. Buy: Why Building an In-House Portal Solution Could Decrease Your IT Department’s Quality of Work
Building an in-house portal solution is something that almost any developer can do with enough manpower and time. In the grand scheme of things, your IT team might contend that they have the smarts and available bandwidth to build a portal solution, yet doing so will bring ups and downs as well as unforeseen challenges. […]
Why The Browser is the Ultimate Integrator
Technology has come a long way over the last couple of decades. With an ever-increasing number of vendors that provide their solution on the cloud, it is easier than ever to create the most cost-effective solution for your company. It is no longer necessary, and oftentimes inefficient, to go with just one vendor for all […]
Having a PRM in Place Validates your Partner Program
In today’s world of channel management, when your company does not have a partner portal in place, you are putting yourself at a big disadvantage. With a number of different solutions on the market, a partner portal shows both your active and prospective partners that you are serious about your business objectives – willing to […]
Are You Doing Enough to Motivate Your Partners?
In the channel world, it can be a difficult task to continuously keep partners engaged and motivated to sell your product. Yet, while this can be a challenge from time to time, there are actions you can take to increase the motivation of your partners as well as your visibility into their activities.
Business Planning for Planning Channel Success
Winston Churchill once said, “He who fails to plan is planning to fail.” Without a proper business plan in place, how do we know what to expect in our channel? What will we subsequently have to compare for future reference? Failing to create a distinct business plan with your channel partners leaves them with little […]
Answering “Where Do I Begin?” When Starting a Channel Partner Program
Building a channel partner program can be one of the most rewarding aspects to a business organization, with potential of driving revenues higher than with your internal sales team. However, it can also be a nightmare without the right strategies, tools and people in place. Here at Channeltivity we specialize in creating a PRM solution […]
A Prettier Partner Portal Won’t Determine Your Channel Program Success
It’s easy to see why one of the most common concerns from people new to the PRM world revolves around the aesthetics of a portal. More often than not it’s the marketing people who are building out the instance, so it comes as no surprise that they are concerned with layout, colors, and where their […]
