Blog - Channel Management

Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.

Make sure to also check out our standalone guide on channel management software.

Feb 12, 2014
Why Channel-Centric Organizations Need PRM Software

On February 11, 2014, our partner Relayware announced the addition of Tim Harmon, formerly of Forrester Research, as their new VP of Customer Success.  This is great news not only for our partner, Relayware, but also PRM software (Partner Relationship Management software) in general.  Tim’s recent work at Forrester Research focused on the various requirements that partner […]

Channel Management, Channeltivity PRM, Partner Portal Management, PRM (Partner Relationship Management)
Feb 5, 2014
Release: Partner Agreements, Electronic Signatures & More

The next release of our PRM solution will be going live Thursday, February 6th. View the 2 feature highlight videos and read the details below. Partner Agreements & Electronic Signatures (video) The new Partner Agreements feature allows your Partners to electronically sign legal documents, such as partnership agreements, NDAs etc. right within Channeltivity PRM. Set […]

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Jan 21, 2014
Webcast on January 23rd: New Trends in 2014 to Engage Your Channel

In late 2013, Channeltivity surveyed a variety of vendors to see how they are interacting with their channel. In this webcast series, we will review the results and explore best practices and technologies that you can use to be successful with the channel in 2014. In this first webcast, we will discuss how vendors are […]

Channel Management, Channel Marketing
Jan 9, 2014
Release: Partner Manager Report, Custom Field Filters & More

The next release of our PRM solution will be going live Friday, January 10th, 2014. View the feature highlight videos and read the details below. Partner Manager Report (video) The new Partner Manager report in the Partner module shows you exactly which of your internal managers are assigned to which partners and allows you to easily […]

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Dec 11, 2013
The 2014 Channel Success Checklist – Part 1: Involve Your Partners

Programs can always be improved, more partners can be added, new ways to manage your partners and processes can be found and perhaps new people to help with that management…but what do you need to do to be truly successful with the channel in 2014? In this multi-post blog, I will be exploring your options […]

Channel Management, Channel Marketing
Dec 2, 2013
Release: Salesforce.com Field Mapping & More

The next release of our PRM software will be going live Wednesday, December 4th. View the release notes video or read the details below.

Channel Management, Channeltivity PRM, Deal Registration, Lead Distribution, PRM (Partner Relationship Management)
Nov 27, 2013
Our Channel Partners Are Our Family

As the holidays draw near we often think of our family, gathered around a table enjoying each other’s company, talking about our relationship and thoughts for the future.  In many ways, an organization’s partners are just like our families.  They can be there in good times and bad, and it is only through good communication […]

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)
Nov 7, 2013
The Key to Channel Success: Managing Channel Conflict

Managing channel conflict can be challenging for anyone. But being able to manage it can make a huge difference. A few years ago, my largest partner and I met with my executive team to solve the channel conflict that had plagued me for the last six months.  This partner had year over year outperformed themselves. […]

Channel Management, Deal Registration, PRM (Partner Relationship Management)
Oct 29, 2013
The Three Best Practices in Deal Registration Programs

At Channeltivity we work with vendors on a daily basis to help them implement their deal registration program within our PRM system.  Time and time again we emphasize that one of the key reasons that a partner will utilize the overall system is to register deals.  Therefore, the system and the program must conform to […]

Channel Management, Channeltivity PRM, Deal Registration, PRM (Partner Relationship Management)
Oct 23, 2013
Alligators in the channel?

If a customer has a bad experience, they will tell on average ten people before they get the venom out of their system.  The cost of this, one could argue, is equivalent to ten lost deals.  This is why companies have made it a priority to manage and measure customer satisfaction through a variety of […]

Channel Management, Channeltivity PRM, PRM (Partner Relationship Management)