Blog - Channel Management
Our articles in the channel management category cover best practices, how-to guides, and expert advice on how to manage a successful channel. Whether you’re just starting out in partnerships or are a long-time channel veteran, we’re sure you’ll find helpful information to further your career.
Make sure to also check out our standalone guide on channel management software.
Release: New Partner Manager Reminders & more
Our next release is going live tomorrow Tuesday, March 31st and features new email reminders for Partner Managers along with a number of other improvements. Here are the details: Email Reminders for Partner Managers We’ve added a number of automatic email reminders specifically for Partner Managers to keep them in the loop on their assigned […]
Moving your business into the cloud: Marketing and Sales Automation
Recently, Channeltivity CEO Jason Jacobs spoke with Channel 9, a Microsoft community site, about how marketing and sales automation are important for the success of a cloud business. Jason talks about Customer Acquisition Costs, how that changes depending on the stage of company you are, and much more. View the video:
Are Your Channel Partner Marketing Materials One-Size-Fits-All?
For many channel programs, a majority of partners are small organizations that don’t have their own marketing departments. That leaves your partners’ sales teams to fend for themselves when it comes to creating their own sales materials and collateral. Do you deliver your content in a format they can most effectively use?
No Silver Bullets for Channel Management in 2015?
Year after year there always seems to be some buzz about the Next Big Thing (NBT) in the channel that will be the silver bullet for engaging partners and keeping top of mind. Content syndication, social media strategy and most recently mobile applications all came with great buzz and promise and every year we had […]
Preparing for a Channel Management Solution
We often encounter emerging channel programs that want to set up a channel management solution without preparation and without clear goals about what they specifically hope to gain from it. When this happens, we first take a step back and help them identify what their areas of struggle are in growing their channel, and how […]
How to Successfully On-Board new Channel Partners
We are often asked by new customers if we had any documentation or training materials for partners that would get them more engaged and keep their new Partner Portal top of mind. Although we do, we don’t believe partners are engaged by documentation and training materials, and we tell our customers that. What does create […]
Supercharge your Channel Manager Visibility
When it comes to increasing your visibility in your organization, it all boils down to setting and meeting realistic expectations. We’re not talking about the HPs of the world, the top 100 channel chiefs who manage huge, well-established channels. We’re looking at best practices for up-and-coming channel leaders who are in the trenches for a […]
Best Practices for Business Planning in the Channel
No one likes planning, right? But we might as well face facts: joint planning with partners as part of your channel management strategy is a critical best practice, and vendors that make the effort are much better positioned to have a successful channel. Here are three key practices for doing the planning in a way […]
Channel Management ROI
Everyone wants to maximize the channel management ROI. Channel management software, increasingly known as partner relationship management (PRM) software, is tightly intertwined with CRM, but delivers the specific requirements needed to run a successful channel program. Listen to Jason Jacobs, CEO of Channeltivity, discuss Channel Management ROI and how “the only thing that creates value […]
PRM Best Practices: Increasing Partner Engagement with a Partner Portal
Increasing partner engagement is an ongoing effort theme in many channel programs. In this article, we’ll explore key strategies to increase engagement across your partner base. This is the first in our series of blog posts that will dive into best practices around specific aspects of partner relationship management. Next will be Deal Registration. Keys […]
