Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Transitioning to Partnerships: Why and How to Make the Switch
Understand why transitioning to partnerships can be beneficial to your career and what you really need to know if you want to be successful.
What Makes a Great Channel Partner
Learn what channel partners bring to the table and what to look for as you build your channel partner program.
The Partner Enablement Manager: Why They Are Important & What They Do
Learn why the partner enablement manager role is critical, what the best have in common, and what good enablement looks like.
Channel Conflict: A Complete Guide
Learn about the types of channel conflict, how to avoid those situations, and strategies to overcome conflict when it arises.
What is Channel Marketing? Key Concepts and 6 Best Practices
Learn the definition of channel marketing and what it takes to do it well based on advice from 3 professionals who do it day in and day out.
What is Partner Enablement and How to Do It Well
Learn what partner enablement is and five best practices for organizing and executing a top-notch enablement program.
Partner Relationship Management (PRM) Definition?
Learn the definition of Partner Relationship Management (PRM) software, how it differs from CRM, and how it’s essential for channel success.
How to Choose the Best Partner Portal for Your Team
Follow our step-by-step guide to picking the best partner portal with advice from 3 channel experts who’ve bought and implemented many a PRM.
Your Partner Portal is not a Website
Beyond colors, logos and branding, your partner portal has a different purpose and should not look like your website. Read on to learn why.
Perfect Your Deal Registration Process in 7 Steps
Follow these seven steps to develop an airtight deal registration process that engages your partners and drives channel revenues.
